WAYS TO OPTIMIZE THE METHODOLOGY FOR ANALYZING THE FINANCIAL RESOURCE MANAGEMENT POLICY OF AN ENTERPRISE (AGRICULTURAL ENTERPRISE “KUBAN” CASE STUDY)
Abstract: The paper continues a series of studies devoted to the features of managing the financial resources of a modern agricultural enterprise. The subject of the study is the methodology for assessing the management of the financial resources of a modern enterprise. The research aims to justify the ways of optimizing the methodology for assessing the financial resources of an enterprise.
The relevance of the article is determined by the need to form adequate analytical basis to develop a plan for further business development. This is especially important given the limited growth opportunities for Russian companies.
The study analyzes the accounting reports of the Kuban Agricultural Association, including the balance sheet and income statement, and also examines research works related to strategies of financial resources effective management. In addition, the article takes into account data reflecting average market trends. The statistical analysis research methods include horizontal analysis, vertical analysis, coefficient method, and others. The potential conclusions are compared relying on the results of the financial resources analysis, which made it possible to expand the value of the generated conclusions via the suggested elements of the analytical process.
The key results of the study are as follows: in order to significantly increase the information value of the analysis of the management of an enterprise’s financial resources, it is advisable to supplement the traditional analytical process by comparing the enterprise’s values for financial stability and profitability with the median value characteristics of the industry studied as a whole.
In addition, key competitors should be identified and their characteristic values should be compared with the ones the company exhibits during the period under study. This will allow a researcher to formulate more substantiated conclusions regarding the effectiveness of current business policies in the context of financial resource management. A ranking of enterprises based on median values is proposed. The scope of the results application is the analytical process within the framework of managing the company’s financial resources. Supplementing the methodology for analyzing the policy of managing an enterprise’s financial resources by comparing the current values of the company’s indicators with the market average and the values of key competitors will increase the information and analytical value of calculating the coefficients characterizing this area of the enterprise’s economic activity.
Keywords: financial analysis, financial resources, comparison method, competitors, agricultural enterprises, median values.