Bulletin of the State Social and Humanitarian University №1 (41) 2021
Vinogradov Mikhail Anatolyevich – Candidate of Historical Sciences; history teacher, GBOU School No. 1797 "Bogorodskaya", Moscow
e-mail: mavingrad@mail.ru

The village of Zapolye of Mozhaisk Disctrict of Moscow Region in the Wars of 19th and 20th centuries: a case of local and public history

This article is a historical overview of the village of Zapolye and its place in the military history of Russia in the 19th and 20th centuries. The village in question was looted in 1812 and 1941 by French and German invaders respectively. The villages displayed exceptional courage and bravery on the battlefield during the Patriotic war of 1912, World War I and The Great Patriotic Warm was well as in other armed conflicts.
Keywords: peasants, village, Patriotic war of 1812, World War I, The Great Patriotic War.
Frolov Andrey Nikolaevich - independent local historian-researcher, State Corporation "Rosatom", Moscow
e-mail: fan.1812@yandex.ru

Localizing the toll of Usmer

The article focuses on identifying the location of the toll of Usmer. Toll of Usmer is believed to be the oldest and most important tolls of Moscow region and was used for collecting taxes from the vessels going along the Moskva river. To identity the location of the toll, we relied on the unpublished cadasters and plat books of Kolomna uyezd in 1626-1629.
Keywords: Toll of Usmer, Ust-Mersk volost, the Moskva River, the Nerskaya River, Kolomna, Voinitsky toll.
Mazurov Aleksey Borisovich – Doctor of Historical Sciences, Professor; Professor of the Department of National and General History and Municipal Administration, President of the State Social and Humanitarian University
e-mail: mazurov.ab.1970@mail.ru

A Signed White Tombstone of 1522 from the Village Of Chaplygino of the Ancient Kolomna Uyezd: Local, Prosopographical and Social Contexts

The article focuses on a rare example of a signed white ornamented tombstone dating back to 1522, which marked the grave of the priest Egoriy of the Nativiy of the Blessed Virgin Mary church in the village of Chaplygino, Pokhryanskdistrict of Kolomna uyezd. What makes this early priestly gravestone unique, is the inscription of the dates, i.e. The years are given using letter numerature and the ordinary numeral, which follows the principle observed in the land acts and book culture of Muscovy at the period. The study considered the following factros pertaining to the find: local (place of discovery), prosopografical (the type of village) and the social (what were the odds that a parish priest with a modest income could afford an expensive gravestone).
Keywords: epitaphs in Muscovy, Kolomna uyezd, ornamented limestone tombs, priestly gravestones, epitaphs, 16th century epitaphs.
Voskolovich Nina Alexandrovna – Doctor of Economic Sciences, Professor; Professor, Department of Labor and Personnel Economics, Lomonosov Moscow State University, Moscow
e-mail: voskolovitch@mail.ru

‘Price and Quality of Service’ As the Drivers of Russian Medical Tourism Market

The article focuses on the main trends on home and international medical tourism market in Russia. The study shows that customers choose the service based on the ‘balance of price versus quality, which means that the improvement of quality of medical service can boost the growth on this market. Among other factors which contribute to the growth of this market is the further specialization of the leading clinics, creation of medical clusters, improved communication with potential tourists (patients) and lifted visa restrictions. There is an urgent call for a coordinated medical tourism initiative.
Keywords: inbound and outbound medical tourism, international medical cluster, Internet aggregator, quality of service, visa restrictions.
Gotsko Tatyana Vasilievna – Candidate of Economic Sciences, Associate Professor; Associate Professor, Department of Management and Economics, State Social and Humanitarian University
e-mail: gotskotv@mail.ru

Innovations and Trends in Financial Management in Municipal Government

The quality of public services provided to customers mostly depends on the presence of a power center. Competent use modern principles of efficient financial management in the saturation of resource scarcity is instrumental for result-oriented municipal bodies.
Keywords: aim, quality, monitoring, efficiency, result, consumer
Stolyarova Alla Nikolaevna - Doctor of Economics, Associate Professor; Professor of the Department of Management and Economics of the State Social and Humanitarian University
e-mail: stolyarova2011@mail.ru

Petrosyan David Semenovich - Doctor of Economics, Professor, Head of the Department of Strategic Studies of Innovative Development of JSC "Institute for Regional Economic Research", Moscow
e-mail: pet_dav@mail.ru

Deviant Forms of Business Communication as A Challenge To Management In Russian Economy

The article focuses on the methods dangers of deviant business behavior for Russian corporate culture. It also casts some light at the origin of such behavior.
To mitigate this problem, the authors suggest a theoretical framework at the heart of which is the concept of humanistic economy and insist that this this problem can be dealt with throughinstitutions, as well as education and self-management.
Keywords: management security, business communication, deviant forms, institutional
mechanism, education, self-management.
Malyutina Elena Lvovna – Candidate of Pedagogical Sciences, Associate Professor; Associate Professor, Department of Management and Economics, State Social and Humanitarian University
e-mail: ole_lykoe@mail.ru

Current Trends in Business Transformation For a Digital Economy

The article features current trends in doing business in a digital economy. Special attention is paid to the main trends in digital business ecosystems. Lessons learnt from domestic and international cases show that mobile apps ecosystem is at the heard of digital transformation.
Keywords: digital technologies, business eco-systems, mobile Internet, mobile messengers, superapps, e-commerce.
Ayupova Svetlana Budimirovna - Doctor of Philology, Professor; Professor of the Department of Russian Language and Literature, Ataturk University, Republic of Turkey, Erzurum
e-mail: ayupova_sb@mail.ru

Idioglossary of I.S. Turgenev’s Fiction: the Idiogloss “Nihilist”.

The article in question focuses on the interpretation of the ideogloss ‘NIHILIST’ which is studied within the framework of the project ‘Ideoglossary of Ivan Turgenev’ done by the Department of Russian Language and Literature at Atatürk University (Turkey). The ideogloss “NIHILIST’ is of utmost importance for such novels as ‘Fathers and Sons’ and ‘Virgin Soil’. On the lexical, morphological and syntactical levels we see the evolution of this ideogloss in Turgenev’s oeuvre. It also brings to the readers mind the social problems that Turgenev’s prose addresses.
Keywords: ideoglossary, ideogloss, nihilist, Ivan Turgenev, ‘Fathers and Sons’ ‘Virgin Soil’.
Bazylev Vladimir Nikolaevich – Doctor of Philology, Professor; Professor, School of Foreign Languages, National Research University Higher School of Economics, Russia, Moscow
e-mail: v-bazylev@inbox.ru

Defining the Term ‘Literary School’

The article is intended to give an outline of the current views on the term ‘literary school’. The author claims that the method of lexical description appears to be most suitable.It is argued that literary school is rather descriptive than evaluative category.
Keywords: terminology, translation studies, lexicography, literary school, term description.
Dubova Marina Anatolyevna – Doctor of Philology, Associate Professor; Professor of the Department of Russian Language and Literature of the State Social and Humanitarian University
e-mail: dubovama@rambler.ru

Concepts behind the Lexeme ‘Life’ As Represented in Boris Pilnyak’s Short Story The Human Wind

The article explores the concepts behind the lexeme ‘life’ as used in Boris Pilnyak’s short story ‘The Human Wind’. The author of the article links the concept in question with such universals as ‘human (personality)’, ‘space’ and ‘time’. The article also shows how the worldview and the linguistic persona of the author and the character are represented in the short story. The lexeme ‘life’ is particularly important for this text, as the concept behind it is part and parcel of Pilnyak’s oeuvre of the 1920s which makes it very important for contextualizing his works.
Keywords: concept, universal, life, Boris Pilnyak, The Human Wind
Serdobintseva Elena Nikolaevna — Doctor of Philology, Associate Professor, Professor of the Department of Journalism, Penza State University
e-mail: elena_serd@list.ru

Verbal Sarcasm in Pamphlets (A Case Of D.Zaslavsky and L. Leonov)

The analysis of pamphlets of two different authors allows us to identify common features of verbal sarcasm. This is achieved through the use of expressive means of the language. Each author relies on different verbal means to express sarcasm.
Keywords: pamphlet, genre, verbal means, sarcasm, expressive means, metaphor, comparison, metonymy, hyperbole, litote, oxymoron.
Svetlana Sergeevna Shumbasova – PhD in Philology, Associate Professor of the Department of Linguistics and Intercultural Communication of the State Social and Humanitarian University
e-mail: svetshum13@gmail.com

English Floristic Phraseology

This article examines the notion of floristic phraseological unit from the point of view of
its functioning in the English language. While studying phraseological units their semantic, grammatical, structural, cultural, stylistic and many other features are investigated. In foreign studies, phraseological units are presented rather poorly and are viewed more as a related phrases. In English floristic phraseological units acquire the features of a concept, which is reflected in this study, the main method of which is the method of continuous sampling from lexicographic sources, including the author’s dictionary of English floristic phraseology and slang.

Keywords: phraseology, cultural studies, floronym, phytonym component, English language